Privacy Policy

Last Updated: May 10, 2023

1. Introduction

Welcome to ActiveDenmark's Privacy Policy. This document explains how we collect, use, store, and protect your personal information when you use our website or services.

At ActiveDenmark, we are committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

2. Information We Collect

We may collect the following types of information:

2.1 Personal Information

  • Contact information (name, email address, phone number, shipping address)
  • Account information (username, password)
  • Payment information (credit card details, billing address)
  • Demographic information (age, gender, preferences)

2.2 Usage Information

  • Browser type and version
  • Operating system
  • IP address
  • Pages visited and navigation patterns
  • Time and date of visits
  • Referral sources

3. How We Collect Information

We collect information through:

  • Direct interactions (when you subscribe to our newsletter, create an account, place an order, or contact us)
  • Automated technologies (cookies, server logs)
  • Third parties (payment processors, analytics providers)

4. How We Use Your Information

We use your information for the following purposes:

  • To provide and maintain our services
  • To process and fulfill your orders
  • To send you marketing communications (if you have opted in)
  • To improve our website and services
  • To respond to your inquiries and provide customer support
  • To comply with legal obligations
  • To detect and prevent fraud

5. Legal Basis for Processing

We process your personal data based on one or more of the following legal grounds:

  • Your consent
  • Performance of a contract with you
  • Compliance with legal obligations
  • Our legitimate interests (which do not override your privacy rights)

6. Data Sharing and Disclosure

We may share your information with:

  • Service providers (payment processors, shipping companies)
  • Business partners (with your consent)
  • Law enforcement agencies (when required by law)
  • Successor entities (in case of merger, acquisition, or asset sale)

We do not sell your personal information to third parties.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of sensitive data
  • Regular security assessments
  • Access controls and authentication procedures
  • Staff training on data protection

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. When determining the appropriate retention period, we consider:

  • The amount, nature, and sensitivity of the data
  • The potential risk of harm from unauthorized use or disclosure
  • The purposes for which we process the data
  • Whether we can achieve those purposes through other means
  • Legal requirements

9. Your Rights

Under applicable data protection laws, you have the following rights:

  • Right to access your personal data
  • Right to rectify inaccurate or incomplete data
  • Right to erasure (right to be forgotten)
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw consent
  • Right to lodge a complaint with a supervisory authority

To exercise these rights, please contact us using the details provided in the "Contact Us" section.

10. Cookies

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. For more information, please see our Cookie Policy.

11. Children's Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to remove that information.

12. International Transfers

We may transfer your personal information to countries outside the European Economic Area (EEA). When we do so, we ensure that appropriate safeguards are in place to protect your data, such as standard contractual clauses approved by the European Commission or other suitable safeguards.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

14. Contact Us

If you have any questions or concerns about our Privacy Policy or our data practices, please contact us at:

ActiveDenmark
Sporting Avenue 42
2100 Copenhagen Ø
Denmark

Email: [email protected]
Phone: +45 3344 5566